I spent most of my career working in B2B media audience development and database marketing. Then print media transitioned to digital media, causing companies to restructure and change and I realized the need for a tool to bring teams together to create efficiency in managing projects. I moved into consulting and a friend recommended the Lego Serious Play (LSP) method as a solution, and I quickly got my certification in October 2016.
Originally, I wanted to use this method for business project planning discussions only, but I was incredibly taken with how people reacted to the Lego Bricks during the training. People were much more open, much more kind, and much more reflective in building and sharing than they were in regular discussions. I knew that the kind of interaction we have when we are building and sharing, could be a tool in keeping other potentially toxic discussions on a constructive level.
I began attending networking events and marketing my new service and soon realized how much incorporating Lego Serious Play into group discussions connected people. I was asked to do ice breakers at networking and training events, work with entrepreneurs on goal setting and planning, engage women in discussions on empowerment, and incorporate the method into arguments that were causing turmoil in the workplace.
The connections I made with small business owners and entrepreneurs drove me to write more workshops to help them brainstorm new business ideas with their teams and continue to focus on their growth and dreams for the future. I love to write new workshops when I see an issue or topic that comes up as I network with other entrepreneurs. I often make notes about potential topics and build on my own as I develop the structure for a new workshop idea. This process gives me ideas to offer to potential clients and it’s created the opportunity for ticketed events as well. Some of my favorite workshops include:
- Building Bridges with Bricks – a workshop to engage in political discussions without attacking one another
- Embrace Your Edge, Embrace Your Power – a workshop for women struggling with issues in the workplace
- Vision Builds – an alternative to the ever-popular vision board workshop
When I started focusing on my own brand as a facilitator, I quickly understood that while the Lego Serious Play method is powerful, it’s how I choose to incorporate it that makes me truly unique a facilitator.
This all-business-all-the-time, data-driven marketing consultant has taken this method and developed a passion for the people side of business. I may not be able to solve world peace, but I can always facilitate the building of bridges, one brick at a time.